Moon uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent. Moon uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Moon may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations. • Power Our Services. Moon collects personal data necessary to power our services, which may include personal data collected to personalize or improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. • Process Your Transactions. To process transactions, Moon must collect data such as your name, purchase, and payment information.• Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Moon, you may not opt out of receiving these important notices.• Security and Fraud Prevention. To protect individuals, employees, and Moon and for loss prevention and to prevent fraud, including to protect individuals, employees, and Moon for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.• Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request. Moon does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review. Moon retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.